Sales Tips & Tricks

Whether you’re just starting out, or a seasoned vet; sales is the engine that drives business and revenue. High stress, tough quotas, and seemingly unattainable goals may seem daunting at first, but with a little help from these sales tips, you can turn those mountains into molehills and knock it out of the park.

We have compiled a list of sales tips and tricks, perfect for the rookie sales rep to the vet that wants to spice things up.

The Basic Sales Tips

Just starting out? Master these basics before venturing onto the sales floor. You’ll thank us for it later.

Learn Everything About Your Product


We mean everything… Size, shape, production time, material, purpose, pros & cons, EVERYTHING. Being able to answer each and every question thrown at you by the consumer without humming and hawing makes your pitch that much stronger and more likely to succeed.

The consumer wants to know how the product can make their life easier immediately.   A thorough understanding of the product helps you get to the root of your customer’s pain points. This allows you to quickly and thoroughly match your product to your customer’s needs.

This sales tip will make you so much more confident on the phone.

Know Your Customer Ahead Of Time

do your research

In a world where the internet rules the land, this sales tip should be a no-brainer. Do your research BEFORE contacting your prospect. A quick google search should provide enough information to get your call, email, or visit off on the right foot.

Being well prepared demonstrates competency and know-how, while also instilling trust and confidence in your ability in the eye of the prospective consumer.

So, before picking up the phone, or typing up that email, do yourself a favour and do a little preliminary research first.

Understand Their Pain Points

Pain points

Prospects need you for one reason, and one reason only; to solve the problem they are experiencing. Repeating why the product is so fantastic will only get you so far, and can even turn people away. Match the product to the problem.

This sales tip focuses on using each interaction with a prospect to ask questions and identify their biggest pain points, such as:

  • Could you help me understand your business?
  • What is the biggest problem you face in regards to {topic that your product can solve}
  • What have you tried previously to remedy this problem?
  • If you solved a particular problem, how much better would things be for you? How so?

Remember, it is critical that you actively listen to your prospect’s pain points and adjust your pitch/answers accordingly.

Always Follow Up. ALWAYS

Follow up email

With so many different opinions floating around about sales, knowing what sales tips to follow can be pretty overwhelming. There is one thing that experts seem to agree on, and that is the importance of the follow-up.

Follow-up emails are a great way to stay fresh in the mind of your prospect!

  • Looking to connect  — Cold sales call follow-up when you didn’t get through
  • Pleasure chatting with you earlier today… — Right after a connection

Just an email is never sufficient though, remember to follow up the next day with a phone call as well for the best results.

Rejection = Opportunity

Facing rejection is difficult, especially when you’re just getting started. Whether a competitor beats you to it or someone isn’t interested, hearing the word “no” is never fun.

We know it’s hard, but make sure you don’t take it personally. There are hundreds of reasons why a potential customer may be uninterested in what you’re selling, but there is a very low chance it has anything to do with you.

Rejection reveals potential weaknesses in your sales game. The bright side? Those weaknesses can be turnd into strengths with a little bit of tweaking.

The Advanced Sales Tips

Now that the basics are out of the way, let’s move into some more advanced sales tips. Some may seem fairly rudimentary but trust us, it’s worth the read.

Manage Your Time Effectively

Time is money. Literally and figuratively, especially in the sales world. To be a great salesperson, your calendar needs to be the first thing you look at in the morning, the last thing you look at before you leave, and something you’re always aware of in the hours between.

Building relationships is a key step in your sales process, but be aware of the Tammy Talkers and Gary Gabbers of the world. These are the people who will talk for as long as you’ll let them, only to give you a soft maybe at the end of the call. Talk about frustrating! BUT, remember, the more people talk the more likely they are to sell themselves and do half the work for you. Just try and make sure the conversation focuses on the task at hand, selling your product and fixing the client’s problem!

Utilize Technology

Using the right resources to keep your day organized, your customers happy, and all relevant information accessible at a moment’s notice puts you at the top of your game, and even ahead of some competitors.

Here are a few suggestions:

  • Take advantage of social media
  • Use a digital calendar
  • Track your calls in a spreadsheet
  • Prospect using online directories
  • Research new call approaches

As we mentioned before, we are in the age of the internet, and if you aren’t using it to up your sales game then you are setting yourself up for failure!

Prospecting Never Stops

Complacency has no place on the sales floor. The moment you become complacent is the moment someone else gets the sale.

You need to be on the lookout for new potential clients 24/7. Whether they come in the form of referrals, renewals or random reach outs, each one is money in your pocket.

Keep in mind that not everyone feels comfortable buying right off the hop, so keep your pipeline full of prospects in all stages of the buying process to ensure you never run dry

Learn How To Handle Objections

With experience, handling objections and a bit of practice, you can turn some rejections into wins. All it takes is approaching any concerns your clients may have the right way.

Think three steps ahead of your customers at all times and anticipate what moves they will make, both good and bad. If you have a plan in place for every potential objection, countering these concerns and steering the conversation becomes second nature.

Don’t wait for prospects to raise objections. Bring them up first and get the roadblock out of the way. That way you own the objection while also proving you are someone that the client can trust to see things from their perspective.

Utilize A Measurable Sales Script

When used correctly, metrics are a salesperson’s best friend.

By using a repeatable sales pitch, you remove one of the variables of the equation which will help you use your results more efficiently.

After a while, If your sales pitch seems to work for one industry but not another, you know that something is missing the mark for that second industry.

Identify which KPIs matter most to your particular selling situation and keep an eye on them as you go. If the metrics aren’t quite where you want them to be, use those results as a guide to adjust accordingly.

Regardless of what stage you are at in your sales career, evolution is key. Sales is a continuous learning process that requires effort in order to maintain a competitive advantage.

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