Digital advertising and marketing can be an overwhelming and scary task. With so many analytics, varying opinions and misinformation out there it is easy to lose focus on what you were trying to accomplish! Advertising and marketing statistics can also be difficult to weed through, so we’ve helped you out.
We have compiled some marketing statistics that can help you maneuver the confusing world of advertising and marketing. Whether you are looking to make a banner ad, start email marketing or up your web traffic, there is a relatable statistic in this post!
The average person gets bombarded with over 1,700 banner ads per month, but only sees half of them.
It is safe to assume that if you’re targeting a specific audience, your competitors are too. Image-focused ads as opposed to text are more likely to catch the viewer’s eye. With such a saturated market, you need to make sure your ad catches the viewer’s eye and represents your brand well.
70-80% of users ignore sponsored search results
Do you know those 3 or 4 search results at the top of the page that says ad beside them? Most people scroll right past those to find the unsponsored ads below!
This shows the advantages of ranking organically (not paying) instead of paying Google to pin your page.
Sponsored ads often cause searchers to distrust the brand as well!
Videos are shared 1,200% more than text and links combined.
People are more likely to be engaged with, like, comment on and share video posts as opposed to text and image posts.
BUT remember, video quality is important too. So if you are more practiced with imagery and text, don’t just throw any video up in an effort to gain reach.
90% of searchers haven’t made their mind up about a brand before starting their search
This goes to show that your online presence is everything!
Most customers come into the sales funnel with a blank slate and their opinions and practices are moulded by the research they complete before buying.
Online reviews and testimonials are also crucial. If people searching for your brand find an influx of poor reviews with no action on them, your brand immediately loses credibility. Every company has good and bad reviews. What matters is how you handle them!
Utilizing Email marketing is a great way to build brand loyalty, up-sell products and keep in touch.
Most email marketing platforms make it simple with templates, contact lists and scheduling! They even offer the option to unsubscribe so you don’t have to worry about upsetting people who don’t want to be contacted
Behavioural data helps small businesses discover why people do what they do, yet a large majority of marketers aren’t utilizing this!
This can help businesses advertise more efficiently by targeting groups whose behaviour aligns with the product or service being sold.
We hope you found relatable advertising and marketing statistics for your small business while reading our post!
Still stumped on where to start? We have marketing and advertising experts standing by to help out! We can get you on the right track to advertise and market your business successfully! Just click the button below to get started.